Yahoo quitely launches new messenger app on iOS

It’s been a short time since Yahoo’s traveller has been a giant deal. however the Sunnyvale-based company has been rumoured to be acting on a revamped traveller app, and it appears like the new app is finally prepared.

Yahoo quietly discharged the most recent version of the traveller mobile app, offered underneaththe name “Yahoo Livetext – Video Messenger”, within the metropolis iOS app store, in step with a report by TechCrunch.

The app, that went live earlier this month, tries to differentiate itself from competition by providing a novel sort of video texting that mixes ancient text messages with muted video.

The idea, in step with Yahoo, is to supply a additional natural sort of communication whereverusers will see every other’s reactions in time period as they participate in conversations.

Contacted for comment by TechCrunch regarding the app, Yahoo responded: “We’re continuallyexperimenting with new product experiences that delight our users. we’ve nothing additional to share at this point.”

Yahoo incomprehensible opportunities to grab a share in mobile electronic communication despite being one among the primary corporations to supply instant communication for desktop users.

In the late Nineties and early 2000s, Yahoo’s Instant traveller app was one among the favored tools for net users, beside MSN traveller and ICQ. however the emergence of social media meant Yahoo ceded this area to platforms like Facebook.

Yahoo has been acting on a replacement for its mobile traveller app for many years. It scrapped 0.5 a dozen versions, some that ne’er emerged from internal testing. however it’s conjointly beencreating acquisitions to assist it develop following huge electronic communication app.

Last year, Yahoo’s purchases enclosed MessageMe, a team that was set to figure on internal Yahooelectronic communication merchandise. Kicksend co-founder Pradeep Elankumaran joined Yahoo six months agone to assist with the project.

“Yahoo Livetext” being created offered for iOS within the app store in metropolis means that the ultimate unharness of the merchandise across regions and platforms may happen shortly. Yahoo is also treating this soft launch as a large-scale test.

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